Create first. See it instantly. Publish when you're ready.

The problem

People filled out a long form before seeing anything that looked like their invitation — and dropped off before reaching the end.

Live builder instead of a big form

The new builder shows a live invitation from the first field you fill in, so you always know what you're building toward.

The problem

Most people start their invitation on their phone, but the old flow was clearly designed for desktop first and squeezed onto mobile.

Mobile-first design

We redesigned the builder mobile-first, then scaled it up to desktop — so the primary way people actually use it is the best-designed one.

The problem

Requiring an account before someone could even see what the product does was a wall a lot of visitors never got past.

No signup required to start

Now anyone can start creating immediately. Signing in only happens at the moment it actually matters — publishing.

The problem

A pricing page and paywall in front of templates made people question the product before they'd even tried it.

Completely free, forever

We removed the paywall entirely. Every template and the full builder are free, with no upgrade prompt blocking the way.

The problem

Editing meant leaving the invitation, searching a dashboard for the right settings page, and losing your place.

Direct, in-context editing

Every section is now editable directly from the builder, right where you're already looking at it.

The problem

The same detail — like a venue name — often had to be typed into multiple places, and it was easy for them to drift out of sync.

Structured, reusable content

Content is now structured once and reused automatically across every section of the invitation that needs it.

The problem

Old invitation links used random-looking slugs that made guests hesitate to click, unsure if the link was legitimate.

Readable, custom URLs

Invitations now get a clean, readable default link, plus the option to set a custom one — links people recognize and trust.

The problem

Unpublished previews and published invitations looked identical, so people occasionally shared a link that wasn't ready yet.

Clear preview vs. published states

Preview and published states now look clearly different, so it's obvious which link is safe to send to guests.